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Archive for the ‘Marketing 101’ Category

Generate Traffic to Your Website by Article Submissions!

Posted on: September 7th, 2009  |  Written By: 

Article submissions are not a new concept, but they do work well if you have some natural writing skills. Article directories take your articles and make them available to their members looking for content to post on their own websites. These directories are great because as part of the agreement with these services, credit and a link back to you is usually required. You should also include a short bio/snippet about you as the author with links to your website or email to be contacted at. This is not only a great way generate traffic to your website, but also lends credibility to you as an author.

Here are some of the Top Article Submission Directories available:

  1. Ezine Articles
  2. Go Articles
  3. Article Base
  4. eHow
  5. Article Dashboard
  6. Article Factory
  7. Buzzle
  8. Article Alley
  9. Amazines
  10. Search Warp

Have you used an Article Submission service not listed? Leave a comment and share your experience.

Source: Generate Traffic to Your Website by Article Submissions!

Increase Sales with Email Marketing: Top 10 Services

Posted on: September 6th, 2009  |  Written By: 

Stay in touch with your customers and establish industry credibility by sending email newsletters, special promotions, and more! Email is a great way to communicate with your customers and remind them about your company and what you offer. Include latest company announcements, articles, answers to frequently asked questions, links to resources you offer, and special promotions. Make sure to send relevant and useful information and not just sales promotions. Doing so will  increase readership and encourage customer loyalty.

A great way to manage your email newsletters is by using one of the many great services offered online. The greatest advantages of using one of these services is the ability to track the results of your campaign. You’ll be able to view reports detailing if your email was delivered successfully, if it was opened or deleted, how many people clicked on your links, and much more! You don’t need to be a designer either in order to send out beautiful emails. All of these services include great tools for creating email masterpieces. You can use one of the provided email templates or include your own HTML, add pictures, music, file attachments and more.

Here is a list of the Top 10 Email Marketing Services currently available.

  1. iContact
  2. Benchmark
  3. Constant Contact
  4. Bronto
  5. Pinpointe
  6. Mad Mimi
  7. Campaigner
  8. Vertical Response
  9. MailChimp
  10. Stream Send

The Most Important Marketing Tool You Will Ever Use…

Posted on: September 5th, 2009  |  Written By: 

Your Business Card! That’s right, your business card is the most important marketing tool you will ever use. It’s provides the first impression when meeting someone face-to-face. Don’t take your business card for granted. It needs to make an impact the moment you hand it to a prospect. Within the first 5 seconds or so, that prospect has already decided whether or not they may want to do business with you. If you only have 5 seconds to impress them with your buisiness card, you’d better make it count!

Your business card should be interesting and unique. It has to make someone want to keep it, not throw it away. I can’t stand when a customer says they want plain white cards with black text. They might as well say, they don’t care enough about their business to spend $10-$20 extra on getting them done the right way. Hey I understand, times are tough, but they aren’t going to get better by handing out cards like that to prospects.

To spice things up a bit consider putting a picture of yourself on the card, this way your prospect can put a face to the voice when you call them a couple of days later to follow up. Make sure to include all pertinent information on your card by taking advantage of both sides.

All business cards should include most of the following:

  • Company Logo
  • Your Name
  • Your Title
  • Phone Number
  • Fax Number
  • Email Address
  • Website Address
  • Mailing Address
  • Services You Offer
  • Unique Selling Proposition (This is what makes you different than your competition)

Note: If you have a website, use your websites domain name for your email. Using Aol, Yahoo, Gmail, etc., does not look very professional. If you don’t have a website, at least buy a domain name and pay for hosted email. The domain and hosting will only cost about $50 per year. A pretty small price to pay to look professional.

So you think you can Social Network?

Posted on: September 2nd, 2009  |  Written By: 

Social Networking Top 5 Sites

What’s the funny-sounding term you keep hearing? Social networking? That doesn’t even make sense, right? How can you be social when you’re trying to network for your business? You’re not trying to make friends; you’re trying to get sales!

Well, if that’s what you’ve been thinking all this time, then I’m surprised you’re still in business. Of course, you want to be social with your prospective customers! After all, wouldn’t you much rather give business to someone you like and trust, as opposed to a complete stranger? I already know you would.

Many people have false pre-conceptions about social media. They think: It’s just for teens. It’s just for large companies. It costs too much. It’s too difficult to do, or you don’t have the time. WRONG! Every business can have a place in the social media world. It’s very easy to do and it doesn’t have to cost anything more than 15-30 minutes a day to be effective. Whether you’re a retail store, service-based business, or a major corporation, you need to market your business, and social media just might be the answer! So, where do you get started? For those of you who are new to this concept, here is a list of 5 of the hottest social networking / media sites.

  1. Facebook - Great way to connect, advertise and promote events.
  2. LinkedIn – Popular site where alumni, business associates and professionals connect online.
  3. Twitter – Microblogging site for short 140 character bursts of personal & business updates.
  4. MySpace – Great way to connect with the younger crowd.
  5. YouTube – Video is a great way to promote your business! Upload your commercials, videos, tutorials and how-to’s.

There are literally hundreds more like: Biznik, Reddit, Technorati, Digg, Yahoo Answers, StumbleUpon, Furl, Mixx, Plaxo, Hi-5, MeetUp, Orkut, Flikr, Bebo, WordPress, Blogger, etc…

Remember, your goal is not necessarily just to push your product or service on these sites, but to offer advice, share knowledge, engage with members, grow your online presence, and highlight your products and/or services. Don’t just sign up to these sites; set up your profiles, add information, pictures and links back to your Website and then become active in the communities.

Top 10 Websites for Local Business Listings

Posted on: September 1st, 2009  |  Written By: 

If you go to Google or Yahoo! or any other search engine and enter a business name in the search bar, chances are that most of the top results on the first page are coming from one of the following top local listing directories. That means if you’re not listed at these sites, you could be losing hundreds if not thousands of potential customers that are searching online  for your business, your products or services you offer, every day! What are you waiting for, get listed today!

To get you off started in the right direction, here are the top 10 sites you want to be listed at:

  1. Google Maps – It’s Google, need I say more!
  2. Yahoo! Local – Offers many options, including FREE listings.
  3. Bing Local (formerly MSN Local) – Results show up in Maps results.
  4. – Yes, yellow pages is online, and can really bring in the traffic!
  5. – Offers FREE basic listings and also PPC (pay-per-click) advertising.
  6. – Offers FREE local business listings, profiles and reviews.
  7. – Offers many options including FREE local  listings, and reviews.
  8. – Offers Listings and Reviews. Very good in search results.
  9. – Offers business listings and customer reviews.
  10. – Many Listing Options to drive customers your way!

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