Wow, so we’ve made it to the endo of our series “New Website Development Planning Checklist”. Today’s topic is covering an aspect of web development that most businesses forget about or ignore all together with the mentallity of “Set it and Forget it”. Businesses have to understand that the Maintenance of your website is just as important as the initial development. If you don’t maintain your new website and constantly refresh/update the content your customers will slowly stop coming back to your site. Below is a list of what should be considered when it comes to maintenance.

3. Website Maintenance

• How often will your website need to be updated? (We recommend bi-monthly updates minimum)
• Will your site maintenance be done in-house (by whom?) or will you need us to put together a Maintenance Plan?
• Does your in-house IT Department the time and expertise to maintain your website?
• Will you need training in order to maintain your website?

Here is a list of possible Maintenance Tasks:

1. Checking internal & external links on a regular basis
2. Search engine positioning & resubmissions
3. Visitor statistics & reporting
4. Articles / RSS feed syndicated content updates
5. Updating images to keep website looking fresh

That’s all for now! Tune in next time for more great design and marketing tips from MultiCOLOR Media! Same Bat time, same Bat channel…