Whether you’re a still incubating start-up, or a fully developed business, it’s never too late to understand the top five pitfalls of weak branding: 1. Logo is a No-Go: The number one element of an effective brand is a strong logo. This is the face of your company, and should adhere to these strengths: visually legible, highly recognizable, clever but not cryptic. Keep your colors the same across the board. We have had clients use
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